Google Product Listing AdsGoogle Certified Employees
Google have come out aggressive with the new features for Google Shopping to make the online shopping better and competitive in the benefit of online buyers. Google shopping is also known as “Product listing ads” or “Google’s paid shopping ads program”.
What are Product Listing Ads?
- Product Listing Ads (PLA)is the cost per click ads need to be purchased through AdWrods by online merchants.
- Whenever a user enters a search query in Google, it automatically shows the most relevant product ads display on Left and top of the Google search pages.
- The products are displayed with featured images, price, product information and merchant name without additional keywords/text.
On clicking the individual ad will bring you to the seller website, where one can make the product purchase.
How Google Product Listing Ads Differ than AdWords Ads?
- Google AdWords are text based ads where as PLA are image based ads.
- AdWords ads are configurable with Keywords where as PLA are configurable with product names. In other words, AdWords Ads target the listing with product keywords and Product Listing Ads target with Individual Products and Product Groups.
- AdWords ads are often highlighted by light background color compare to white background of PLA.
- Both ads are charged as per Cost Per Click (CPC) for each ad click and as per the set daily budget with moderate difference of charging based to bid on products/categories in case of PLA, whereas charging based to bid on keywords in case of AdWords Ads.
Why One Should Go for Product Listing Ads?
Organic search listing to place your products on Google top pages have been a long time, money and energy consuming process and much competitive in today’s scenario. Product Listing Ads is one of the important and effective Paid Ads that can bring your presence to world market or your targeted market in a cost effective way, if PLA is handled professionally.
There are certain benefits of using Shopping campaigns for your product listing ads:
Improvements in Your Site Traffic and More Leads:
Product Listing Ads can fetch significant amount of traffic with increased click through rates (CTR) compare to text ads. The quality of leads can be increased with easy manageability and broad spectrum multiple products visibility with a single search that can increase the chances of higher leads in short duration.
Campaign management for Retail:
You can create product groups for the items you want to bid on, out of the entire product inventory feed. E.g. If you want to sell kid’s shoes, you can create the ad campaign to sell the kid’s shoes at specific bid.
Optimum Data Analysis & Ad Optimization:
One can insights into the competitive landscape and can identify the growth opportunities analyzing the other advertiser’s ad performance to keep their bid competitive to achieve the sale goal.
Well structured Reporting & filtering:
If you check the product performance in terms of impressions and clicks, here at PLA you can do very well by filtering your products view.
Google shopping is consistently generates the most traffic and profit compare to all other paid shopping channels with the lowest cost of sale (COS) as per the compilation of merchant data based on traffic, revenue, conversion rate and similar other variables executed by Google.
How to set Product Listing Ad Campaign?
To set up the product listing ads, one need to set 3 basic things like to create Google shopping data feed, create Google merchant center dashboard and set the product listing ads campaign in Google AdWords account.
There are certain criteria need to be followed while you promote your products for different regions like product description language and landing page language must be specific to country where you want to promote your ads, country specific product prices etc. For more information refer Google Shopping Policies.
How much Product Listing Ads cost?
Product listing ads costing is defined based on cost-per-click (CPC). It needs to set maximum cost per click (CPC) bid for the defined products group as same you bid in AdWords. The products feed are updated in Merchant account that is linked with Your AdWords account. To set your listing position higher than other advertisers, you need to pay minimum amount and that too may be less than your maximum bid. You need to pay only for the successful lead redirecting to your website product page.
Promote Your Business Sale with Google Certified Partner – Opal Infotech
Opal Infotech is a leading web development company in Ahmedabad, India providing niche web solutions including web designing and web development on different platforms that not only makes your business online but also explores the all possible ways of your online business promotion with its years of experience in search engine optimization, Google AdWords-ReMarketing and Product Listing Ads. We ensure, you will find the professional approach and maximum ROI in terms of quality business leads through product listing ads.
If you are missing the opportunity to capture the targeted audience for your business because you find it difficult to place your ads through PLA or having trouble to set your PLA campaign, you are at right place to contact us with the best Product Listing solutions.