The debate about the SEO industry and ethics can be commonly found on forums on a regular basis. From all these debates, the fact can be known that no two such companies are the same and nor do they imply same strategies. Before trying to find such ethical organisation in India to get your website on top position in SERPs, it is first necessary to know some facts about it which are given below:-
Fact 1 – The content on the website for the users and search engine crawlers should be the same. There should not be hidden text or links on the website otherwise the search engines may ban the website.
Fact 2 – There should not be keywords stuffing in the content of the website. The content should be written naturally and in the way the user enjoys reading it. The keywords on the website should be relevant to your business and should reflect what the site is all about.
Fact 3 – The web pages should not be built unnecessarily just because of search engines. If you are serving different locations, then the content on the pages designed for each location should be unique and not duplicate.
Fact 4 – Just make sure that it doesn’t build irrelevant inbound links to the website. The back links created for the website should be coming from quality and relevant directories.
Fact 5 – Its strategy for any two websites cannot be same. You need to ensure that your SEO company implements a custom search engine optimization strategy without using automated software.
An ethical SEO company will always implement a website optimization strategy which is relevant to your site structure, content and code of the website. If sucha firm in India, claims to provide cheap website optimization services, then it is not necessary that you may get effective results. It is obvious, that you get what you pay for. So, just do your research and then take the decision of hiring only such organisations because only such website optimization efforts can get you long term results, unethical SEO efforts may get you quick results but will not last longer and may have an adverse effect to your website as far as search engine ranking is concerned.