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Build a customized digital marketing strategy with us to save your time, money & energy. Hire our professional digital marketing company for growth, branding & peace of mind.

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Full Service Digital Marketing Agency

Opal Infotech is an expert digital marketing service company that can offer customized packages based on your industry target market, location, competitor's movement, and budget. Our services include SEO, Google paid ads, social media promotion, Bing Ads, and Alibaba Ranking Optimization for your business. We have more than 20+ years of internet marketing experience on various digital platforms with proven results. Ethical business practices, knowledgeable teams, and proactive customer services have made us the most preferred digital marketing agency serving from India to more than 75+ countries. We also have our representatives in USA, Netherlands, and Australia, so you don’t have to worry about Time zones. Get in touch with us and experience our expertise begins with understanding your business to deliver fast results.

Just give us your website address along with your target market and we can suggest you customize, a super fast result-oriented strategy with various options.

 

Experience great results by allocating more budget to digital marketing than traditional marketing, as online marketing offers many advantages in promoting businesses digitally and is the preferred technique of brand management on worldwide platforms. Traditional marketing involves mainly media buying, while in digital marketing there are numerous options available. Some of the advantages include high engagement with prospective buyers as they can access more information whenever and wherever they want, and as the information is available when prospects are ready to make a decision, there is a possibility of a better conversion rate, which gives your company maximum ROI. In other words, fast results at minimum cost. Digital marketing provides a platform for you to customize your target with global reach, and it is also the only platform that allows for two-way communication rather than only conveying messages one way.

Our experience of working with various industries for over 20+ years, including eCommerce, engineering, FMCG, chemicals, hospitality, education, construction, healthcare, luxury goods, etc., has made us more confident about developing a result-oriented digital marketing strategy. Our experienced and expert team can help you to invest your budget in business-centric platforms, whether it is social media marketing, SEO, or Google/Bing paid ad campaigns. We have separate teams for different types of services, e.g., social media marketing has different teams for social media promotion and paid ads. And, in the same way for SEO services and Google paid ads. When you hire us as an agency for digital marketing, you will get full service with perfect consultation, and our team members will explain the benefits of each service recommended by us, the expected results, and the result time frame in detail.

Why is Hire Digital Marketing Agency most important today?

The Digital World has multiple advantages and digital marketing companies have helped millions of small businesses worldwide to expand themselves. Follows the mantra of “Think Local and go Global”. While this strategy has its challenges, no small and medium enterprise should ignore the vast marketplace i.e. use of digital marketing technology.

You are also invited to visit our case studies to see how we have helped different industries to achieve their business goals and grow faster than their competitors with the right kind of digital marketing.

Digital Marketing helps to get New Customers

According to Shopify plus, global B2C eCommerce sales are expected to reach 4.5 trillion dollars by 2021 due to the recent Covid pandemic this figure can multiply as the world is going digital. This piece of information clearly says that your customers are online, and they might be searching for a business on Google or any digital marketing channel. This means that can help you gain new shoppers online, and with a good website and a good review page, your businesses can gain massive exposure if a campaign is run by an expert digital marketing agency.

Digital Marketing makes Follow up with existing shoppers

For any brand or company to become successful, it must have top-of-the-mind awareness, and to do that the brand must engage with its shoppers again and again. This is the biggest fundamental that the top digital marketing companies use for Advertising. With this feature, a digital marketing agency can target those shoppers who are already familiar with the brand and convert them into regular shoppers. Following up with existing consumers helps build trust and the consumer might become interested enough to buy from the firm regularly. A digital marketing company can suggest the best digital media to promote the business this way.

Your competitors might have already implemented digital Advertising

In the digital world, one must be authentic to the consumer. But if you’re last to go, it might be difficult to go generate enough visibility even though you are giving the best product & service to consumers. Hence, one must be agile and make the most out of their time with consumers. If you aren’t doing digital marketing with some agency, your competitors might. Hire an experienced digital marketing agency to stay ahead of the competition. Agency may suggest a proven strategy whether it is Google digital marketing or else to get more business opportunities.

Getting to know your audience in a better way with the right digital marketing strategy 

Most of the time, the content your company puts out on the website, might be unique but not relevant enough. According to Hubspot 2017, 73% of people admit to skimming blog posts and only 23% read the actual post. This figure suggests hiring the best digital marketing agency so a business can know what its audience wants. The online world is the key that enables you to know what your end user wants and then experiment with it, this way the brand or company becomes a trusted partner.

Better & Faster Decision Making with the right types of digital promotion

Digital Marketing helps both the business and the consumer to have better decision-making power. From the business’s perspective, a Marketing campaign handled by a professional digital marketing agency has better control over the budget and can know what their consumer wants and how to optimize it further. From the end user’s perspective, they have a better understanding of what the company’s offering and can get in touch with the company faster.

Digital Marketing Leverage the power of social platforms.

As of Jan 2020, Facebook has 2.6 billion consumers on its platform and roughly 2/3 of the US population is on Facebook, this ensures a tremendous opportunity for small businesses to have their digital presence on social platforms to showcase their offerings and connect with the audience. Social Media platforms are nowadays not only for connecting but also for businesses to flourish and grow. The best audience age range on these social media platforms is between 18- 34, hence,  digital marketers need to tailor the ads suitable to this type of Audience

Right Digital Marketing Improves Conversion Rate Drastically.

For any business, the main purpose is to drive sales and revenue. Looking at the rapidly changing conditions right from the boom of the internet to post Covid 19, advertisers need to find ways to still drive growth and do their part. With a digital marketing agency, advertisers find a better and faster way to generate leads and thus lead to conversion.

Digital Marketing Agency helps to establish Trust and Brand Recognition

Digital Advertising is all about trust and recognition because if the business has a digital presence, it is bound to have reviews and other testimonials from consumers. Amazon was popular not only because it offered door-to-door services, but has because it had end-user reviews. Many companies are successful because they have user testimonials that boost trust and make users interested in the products. Hence, digital marketing service helps in brand recognition and trust building.

Digital Marketing Post Covid 19: During these testing times, businesses need to be aware of how many options they have to market their products because as half of the world is under lockdown, all traditional advertising campaigns are out of the question. Moreover, due to guidelines to stay home, people are spending more time online now than ever. According to Forbes internet activities have surged by 50-70 % and one can get benefit from this by associating with an expert digital marketing company to promote the company's business.

Digital Marketing Services with Wide Options

SEO 

A search engine has certain algorithms for “Ranking” websites’ pages on the search engine page results. For a website to rank higher than others, you should make sure that the page is optimized and has relevant content in it, this is known as Search Engine Optimization and that can be achieved by hiring an SEO company who have a team of experts as a  search engine marketers, can also be called as Google Digital Marketing Company. According to HubSpot 2020, 64% of advertisers spend their time on search engine optimization. SEO is usually considered to be one of the best techniques to increase traffic on a website. There are two types of Google Digital Marketing SEO Strategy :

  1. On page SEO
    This type of SEO or also called a part of Google digital marketing is more focused on the uniqueness and the relevance of the website pages. The landing pages, relevant keywords, user experience, and the time it takes to load a page all of these factors play an important role in on-page SEO marketing.
  2. Off-page SEO
    This type of SEO, done by search engine marketers relies on having strong backlinks and how much the page is featured by publishers and other guest posts. This improves credibility and thus improves the ranking of the page in Google search results.

Digital Content Marketing

One of the most important features of any digital marketing strategy is content marketing. This includes blogs, articles, videos, newsletters, snippets of information, and any form of content puts on for engagement of the users and better lead generation.

Google Paid Ads

Google Paid Ads marketing services are a popular option for companies looking for brand visibility and driving sales. When people put keywords on a Search engine, companies pay Search engines to put their ads on the top slot of the page, this is what Google Paid Ads services are provided by digital marketing agencies are all about. Google Paid Ads either lets the business have automation or offers full control over budget, and time of visibility and helps in gaining traffic. A dedicated digital marketing company ensures to provide the best ROI by managing the Google Ads budget efficiently with the implementation of the right digital marketing strategy 

Google Display Advertising by Placement Marketing 

Placement advertising is another popular form of paid ads. This involves the business demanding for ad units to be placed on a particular space on the website. In this type of promotion, the digital marketing agency can choose to place the digital ads that they want the advertisers to target. The search engine has a special feature that lets agencies bid on the space on the websites of their affiliated partners. This feature is best for gaining visibility.

YouTube Ads

According to data given by YouTube in 2020, over 2 billion people logged into YouTube each month and every day watched over a billion hours of videos. Over a long period of time, agencies have considered video ads as an essential tool for generating interest in users, this holds true even today. Google owns YouTube and these display ads are the best form of storytelling tool available in digital advertising. It has been observed that Youtube digital marketing in form of Youtube video display advertising or text ads on Youtube videos are bringing great conversions if landing pages are your website. Hire an experienced digital marketing agency, that has in-depth knowledge of how to run such campaigns to get maximum ROI.

Google Shopping Ads

Search engine already has search ads option for Google digital marketing; however, Google Shopping is another digital marketing experience for users altogether. Google Shopping is a digital marketing service that allows users to shop, compare, and discover products that they are searching for; it’s like a marketplace by Google. It offers product visibility and helps users navigate through your ads, multiple times. While Google search ads are a more popular option for companies, data, although suggests that Google Shopping Ads have a 50% higher conversion rate. Hiring a knowledgeable digital marketing agency is the first step to success in this strategy.

Google Remarketing Services

As discussed above Remarketing is a powerful option that a digital marketing agency offers to companies looking to connect with users that are already familiar with the company or have visited the website at least once. If the business is already using a search or display ad, all they have to do is add a Google Remarketing code to their website or their campaign pages and they would be able to have data through browser cookies. By using Google Remarketing Ads, a business can increase the effectiveness of its impressions and also increase brand exposure digital way.

Social Media Marketing

One of the biggest social media digital marketing platforms available today is Facebook and Instagram. The combined number of users these platforms have is around 3 billion. Also, according to facts, Instagram is considered as second most social channel offering high ROI. Advertising on these platforms helps companies create a marketing persona and also helps in affiliate advertising. Companies like Nike and Puma, have created their empires through proper use of social media, now it’s time for you to create your own success story and that is feasible if your digital marketing agency can manage the social media budget precisely with constant analysis.

Social Media Ads Marketing

Facebook and Instagram both have tons of data on their website, which means they can help advertisers with better-focused ads and have insights. With Facebook and Instagram ads, your company can have better visibility and better data, not to mention these ads generally results in profits too. With Facebook and Instagram, user experience is not disrupted as all they have to scroll away, hence Facebook and Instagram ads are even more precious for small businesses. With the Audience Insights page on Facebook and Instagram, companies can experiment a lot and can help reach a global audience.

Google Display Advertisement through Interest Marketing

These are similar to display ads and help users reach prospective users, which in turn help in gaining insights into user behavior and better lead generation. Google display ads reach more than a billion customers, they are an effective way to reach out to potential new customers globally and generate awareness about the company’s offering of products and services.

Digital Marketing FAQs

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