Google Interest marketing is one of the best ways to reach the focused audience through the Google display network. Google displays the ads only to those visitors with relevant interest to your business theme, even though they are surfing the websites, operating the apps or enjoying the videos that are directly or indirectly similar to your products or services.
Google tracks the visitors based on the number of visits and frequency incurred by the visitor on the types of pages and tag the interest category with the browser of that visitor. E.g. if the user is moving to travel websites periodically, the search engine associate the browser’s cookie with the “travel” interest category, thus the audience is segregated. The consumer can also alter the favoured category manually to visualize the most favored ads. With such ready reckoned temptation database, your display ads to be visible only to the preferred segment onlookers and the conversion ratio can be increased.
The ad performance can be boosted while Interest Categories are combined with other targeting tools like Demographics, as per some of the facts observance and broad spectrum analysis as below-
Opal Infotech is in digital marketing field for more than 18 years of core experience in search engine optimization and Paid promotions.
We understand client’s promotional requirements better than others and try for best ROI with adapting strategies like custom affinity audiences and in-market audiences.
We help you in defining the custom campaign that match up perfect with your budget by following the below criteria-