Website Design and Development, Digital Marketing Company India
Google Partner

Google Ads Agency for Interest-based Targeting

Try innovative ideas where others hesitate to implement

Innovative ways to get more business leads through unique Google Ads services where your ads can be displayed to prospective buyers who search on Google or YouTube, browse your competitors' websites, or use apps similar to your business. Maximize your ROI with this unique technique.

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Google Display Network & Interest Marketing

Google Interest marketing is one of the best ways to reach the focused audience through the Google display network. Google displays the ads only to those visitors with relevant interest to your business theme, even though they are surfing the websites, operating the apps, or enjoying videos that are directly or indirectly similar to your products or services.

How does Google Ads Interest Marketing Work?

Google tracks the visitors based on the number of visits and frequency incurred by the visitor on the types of pages and tags the interest category with the browser of that visitor. E.g. if the user is moving to travel websites periodically, the search engine associates the browser’s cookie with the “travel” interest category, thus the audience is segregated. The consumer can also alter the favored category manually to visualize the most favored ads. With such a ready reckoned temptation database, your display ads are to be visible only to the preferred segment onlookers and the conversion ratio can be increased.

Google Interest Marketing Services - a Targeting Tool to connect you with people whose interest relates to your Product/Service

 

Industrial
Equipment

 

Manufacturing

 

Travel

 

Packaging

 

Business &
Industrial

 

Fashion

 
 

Entertainment

 

Retail

 

Construction

 

Pharma
Machinery

 

How do Interest Marketing Ads Work?

Visitor

Competitor's
Website/Surfing
in Search Engine

Visitor is
Tracked

Visitor
Leaves

Your Ad On
Other Websites

Visitor Enters to
Your Website

Why Add Interest Marketing to Your Website Promotion Portfolio?

  • Here Google Ads targets the most relevant viewers that can be your prospective clients. Also, Tap the visitors of your competitor websites and make them your permanent clients.
  • More than 1600+ Categories and Subcategories, 550M demographics categorized users across the globe to make your display selection more precise.
  • As such, it is empowered by Google Algorithm to give the best experience to both buyers and sellers with easy access. The contextual engine works with the audience signals that make bidding fine-tuned and high-value page placement for better performance of your ads.
  • Great flexibility can be achieved by segmenting your own spectators.
  • Worth value spending for expected Goal conversions and display your ads on millions of reputed Google partner websites.
  • Offers the best pricing for efficient Ad Optimization with media costing at auction prices and no additional charge for data.

The Google ads performance can be boosted while Interest Categories are combined with other targeting tools like Demographics, as per some of the facts observance and broad spectrum analysis as below-

  • Lift in click-through rate has shown the performance shoot up to 280% while it segmented specific creative to males and females.
  • The conversion rate has been observed to increase up to 4% while combining gender and interest categories.
  • Brand searches improved 39% with visibility to 40M users over the 2 months by interest marketing.

No One Other than Opal Infotech – Certified Google Ads Agency 

Opal Infotech is in the digital marketing field with more than 22 years of core experience in search engine optimization and Google paid promotions. We understand clients’ promotional requirements better than others and try for the best ROI by adapting strategies like custom affinity audiences and in-market audiences.

We help you in defining the custom campaign that matches up perfectly with your budget by following the below criteria-

  • Design engaging banners of different sizes
  • Research your competitors
  • Geographic, Demographic, and Language selection
  • Exclusion of keywords and placements
  • C.P.E (Cost per Engagement) Monitoring
  • Optimizing Campaign