Website Design and Development, Digital Marketing Company India
Google Partner

Google SEO Services - Search Engine Optimization Company

Brief about SEO

With current developments of pandemic it is rightly said if you do not have business on internet then you do not have business at all.

The most proven internet marketing technology is SEO i.e. Search Engine Optimization. Opal Infotech has grown with this technology and is one of the pioneer companies who applied white hat SEO technique and technology for Google ranking to the hundreds of large scale, medium scale and small scale businesses.

If you have a website for business and goal is to either generating new business opportunities and /or brand values then SEO (search engine optimization) is the right strategy. Our years of experience and in-depth knowledge about SEO which consist search engine algorithm and fast-changing market intelligence may compel us to put a solid action plan to achieve desired results. Our team is quite competitive to meet any challenge whether it is On-page or Off-page SEO, we try to justify each penny and time you spent for promotion. Various On-page and Offpage efforts are carried out in Search Engine Optimization services as below to improve website traffic and Google ranking through organic search for long term –

Before We Start SEO

Keyword search:

Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word search term to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of web traffic. We use paid version of WordTracker and Google Keyword Research tool and involve our clients in keyword selection.

Keywords Analysis:

Keyword analysis is a fundamental strategy for Google SEO. It is a judgment to determine which keyword people will use to search the Web. Without this component of Google SEO services, you will just be turning your wheels trying to gain grip in a highly competitive marketplace.

Competitor’s web site Analysis:

When you start SEO service with new SEO company it means you are first time availing SEO services OR did not get desired results from previous SEO company and changing agency. In all these possibilities it is important to have detailed analysis of competitor's strategy on Google listing.

The aim for doing competitor’s web site analysis is to get information and ideas about how your competitors are performing, what is your site level and what marketing strategies will be needed for your site to lead competitor. Our SEO service for Google ranking includes preparing several reports with important and covering information of competitor's sites.

How do we start with SEO service ?

Pre-optimization report:

Pre optimization report is an initial keywords ranking report of website for the keywords that you want to be optimized. It is to compare the SEO rankings in Google of a particular keyword after completion of the search engine optimization process.

After in-depth analysis of website, considering all above factors and some technical aspects OPAL INFOTECH presents Pre Optimization Report with suggestions, if any modifications are required in website promotion to make it more search Engine friendly before we start SEO and search engine marketing.

You can refer some of our case studies on our blog page.

On-Page Optimization

Meta Title Tag Optimization:

Title tags are the words that appear at the very top of web browser, and they tell the search engine what the page is about. Optimizing the meta-title tags is one of the steps to increase a website’s rank i.e. Google ranking. When calculating web page’s weight to a search, most search engines consider the content of the title tag and display that content in search results page. So it needs to be constructed in such a way that it increases website’s position in result pages, and encourage a surfer to click on your link.

Meta Description Optimization:

Description should be written as a powerful statement. Known as meta-description it includes important keywords that will be found within the content of the webpage. The description is also viewed in the search engine results pages and will be seen by the search engine user.

Keyword Optimization:

The key to ranking well in any search engine is optimizing the visible keywords on a page. Website promotion has important relevance with keyword optimization. Some of the complicated words are being placed in search box of the search engines wrongly. We take care of all possible keywords to find your website.

Website structure optimization:

For top placement of website in search engine, it requires your website to be search engine friendly. We create it accordingly by changing the navigational structure of the web site. The navigation structure’s importance in optimization process is to guide the robot of the search engine about all pages and links and to list them in search engine.

Sitemap for link optimization:

Sitemap is to show all links of website through one page. We create sitemap for Google, Bing and Yahoo, describing link name with a concise description. This sitemap can made on your server or different server.

Google Analytics:

It provides information about visitors of your site; pages and links visitors click on most and spend most time on. Google Analytics also tells you that after using which sites users came to site. You can find out the most popular keywords, users type, country details and many other details.

Body text and content optimization:

A rich body text and keyword oriented content is a secret of high search engine ranking. We optimize keywords with existing content or change the same with prior approval. To list website at higher position it is important to have search engine friendly text and content.

H1-H2 tags optimization: (All Pages)

Header tags are given more weight than regular page content. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors & Google ranking also, because heading tag tells both search engine and visitors what the content is all about.

ALT Optimization:

An alternative tag, it is the HTML tag that tells search engine what the images are all about. Since search engines can not read text fixed in images, so alt tag tells search engines what the images are all about. Alt tag is helpful for visually damaged persons to understand the objective of images.

Google Sitemap – Development and Hosting:

Google Sitemap is a list of the pages on your website. Creating and submitting a sitemap makes sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process. Sitemaps provide additional information that may not otherwise be discovered, such as pages that are not linked from any other page within your domain.

Yahoo Sitemap – Development and Hosting:

Yahoo Sitemap is an XML file which contains a listing of all URLs and pages on your website. The file is used to inform and direct Yahoo search engine crawlers so that web pages can be discovered and indexed quicker. Sitemaps provide additional information that may not otherwise be discovered, such as pages that are not linked from any other page within your website.

ROR sitemap and hosting:

ROR is a rapidly growing XML format for describing any object of content in a generic fashion, so any search engine can better understand that content. It helps describe sitemap as well as products, services, feeds, articles, reviews, archives, and much more objects. Also, ROR Sitemaps are automatically readable by all search engines, including Google.

Search Engine Marketing (Off-Page SEO)

Search Engine Submission:

We manually submit site to various local and international leading search engines and directories. This search engine submission process is most reliable than software generated submission process.

Business Directory Submission:

There are many important business directories from where search engine takes data for example As a part of search engine marketing process, we submit website to all leading B2B directories which helps in search engine positioning.

RSS Feed Submission:

RSS (Really Simple Syndication) feeds is an XML based format , this has to be created and submitted to RSS submission sites. This will help you increasing exposure on net by reaching new audience through syndications. This Service can increase spam free back links.

Google Local Submission:

It is a local business center to create your listing. When customers search maps for local information, they will find your Google local business listing including address, hours of operation, even photos of storefront or products.

Content Writing:

Content plays a very important role as far as Search engine optimization is concerned. It is necessary to have search engine friendly content to attract visitors to your website. We are here to help you create effective and search engine friendly content for website.

Article Submission:

We write an article for selected topic and submit it to particular article directories to get listed well and helpful in organic link building in search engine optimization process.

Video Marketing:

Optimizing & promoting video of product or services or brand given by client on YouTube, Vimeo and other Video websites. In case client does not have video in that case we use alternate method for video optimization.

Youtube Channel Design:

Creating Brand by designing youtube channel for the company & assembling all videos at one place. Youtube channel can also be promoted separately.

Social Media Marketing:

Optimizing website links by regular updating status on social media website including Facebook, Twitter, Pinterest & other high PR social media sites through our social media optimization (SMO) process.

PDF Submission:

Converting text file into PDF files. These Created PDF files can be optimized for higher search engine ranking and earning organic links by uploading files on PDF sharing websites.

Infographics Creation:

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Website Progress Report: (Weekly / On Demand)

After submitting website we constantly keep study whether it has been listed in search engine or not.

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