Google Placement Targeting
If you know about the websites where your prospective customers are going to visit, Placement targeting allows you to put your ads on those sites of display network including Videos, RSS Feeds, mobile sites and apps. Managed placement helps to run ads on hand-pick display network only.
Initially there was little control over ads placement that led ads to the untargeted audience with low conversion and high cost. This tends advertisers turning off content network ads and focusing to get traffic and conversions only from search network ads. The introduction of placement marketing explored the plethora of new features by giving the advertisers a last mile control with efficient management of bid pricing, geolocation and website targeting for banner visibility.
Why Placement Targeting Matters?
An important way of ensuring that the display banner ads work effectively is by making them correctly targeted. To reach the correct audience managed placement is the most effective means.
The managed placements help to choose the sites where you can place the ads along with choosing the domains that are relevant to your audience. The placements allow you to reach out to prospective customers by presenting the banners on websites relevant to your products, brand, or services and help in getting more clicks and conversions for your business.
One of the major benefits of display advertising is that the banners are bound to imprint your brand’s name on customer’s minds thereby leading to their returning. By focusing on displaying banners at the right time and place, can lead to increased click-through rates & visitor engagement with the help of impressive content on the website.
Benefits of Placement Targeting
Here are some advantages to set up placement ads for your business.
- Can Access the largest ad network with 70% of the global internet audience.
- Ads can be served on this Google display network in form of text, image, flash and video.
- Freedom of displaying Ads on selective websites.
- Can show your ads where your customer spends time.
- Can evaluate the placement performance to increase the bidding for competitive websites fetching more traffic and can reduce the bid for the website that shows less conversion.
Important Features of Placement Targeting
- It has been a great flexibility to appear your ads either on whole site or specific pages of the website.
- Managed placement and contextual targeting can run simultaneously.
Important Basics to Understand
There are certain fundamentals as below to know, before you opt placement marketing-
- Your selective domains must be the part of Display Network for Ad visibility.
- Managed placement can be added to certain campaign types like-
- Display Network only
- Search Network with Display Select, and
- Video
- Competitive bidding strategy is required for effective Ad placement than other advertisers
Tips for Better Display Banner Ad Placement Targeting
There are certain fundamentals as below to know, before you opt placement marketing-
- Opt for Websites Already Leading Conversions:
- If you are already having a group of displays that are contributing towards generating immense leads and clicks from prospective customers, you should definitely opt for that website.
- Your analytics can help you to monitor the top referring websites to track the visitors.
- Monitor Placement Content:
- Ensure the incorporation of keywords with the highest ranking that can help to perform better on your search results.
- Target Sites with Higher Traffic & Conversion:
- Websites with high traffic rates will help to gain more leads and impressions.
- Also, consider researching if the websites you are displaying your banners on will give great conversion.
- Consider Visitor’s Viewpoint:
- Consider placing the banners with content from the visitor’s viewpoint.
- This will help in increased involvement of the customer.
When you are wishing to implement banners on websites, strategic use of Google placement targeting can lead to generating immense conversions.
Why Opal Infotech?
Opal Infotech is a leading web development and digital marketing firm in Ahmedabad, India, providing web solutions to more than 55 countries. Find our core strength as below to ensure you the best services.
- Placement Targeting is handled by Google Certified Experts.
- Years of experience in managing Paid Marketing.
- Cost Effective Bidding for effective placement.
- Proven track record of effective ROI.
If you are missing the opportunity to capture the audience for your business, visiting some specific websites, Please do let us know and we will set up a placement marketing campaign perfectly as per your needs.