Google Ads Placement Targeting
If you know about the websites where your prospective customers are going to visit, Google Placement targeting allows you to put your Google ads on those sites of display network including Videos, RSS Feeds, mobile sites, and apps. Managed placement helps to run ads on the hand-pick display network only.
Initially, there was little control over Google ads placement which led ads to the untargeted audience with low conversion and high cost. This tends advertisers to turn off content network ads and focus to get traffic and conversions only from Google search network ads. The introduction of managed placement explored the plethora of new features by giving the advertisers a last mile control with efficient Google Ads management of bid pricing, geolocation, and website targeting for banner visibility.
Benefits of Google Ads Placement Targeting
Here are some advantages of setting up placement ads for your business.
- Can Access the largest ad network with 70% of the global internet audience.
- Google Ads can be served on this Google display network in the form of text, image, flash, and video.
- Freedom of displaying Google Ads on selective websites.
- Can show your ads run by Google where your customer spends time.
- Can evaluate the placement performance to increase the bidding for competitive websites fetching more traffic and reducing the bid for the website that shows less conversion.
Important Features of Google Ads Placement Targeting
- It has been great flexibility to appear your ads on the whole site or on specific pages of the website.
- Managed placement and contextual targeting by Google Ads can run simultaneously.
Important Basics to Understand
There are certain fundamentals below to know before you opt for Google Ads placement marketing-
- Your selective domains must be part of the Display Network for Ad visibility.
- Managed placement can be added to certain campaign types like-
- Display Network only
- Search Network with Display Select, and
- Video
- A competitive bidding strategy is required for effective Ad placement than other advertisers
Why Opal Infotech as a Google Ads Agency for placement targeting?
Opal Infotech is a leading web development and digital marketing firm in India, USA, Europe & Australia, providing web solutions to over 75 countries. Find our core strength below to ensure you the best services.
- Google Certified Experts handle Placement Targeting.
- Years of experience in managing Google Paid Marketing.
- Cost Effective Bidding for practical placement.
- Proven track record of effective ROI.
If you are missing the opportunity to capture the audience for your business, by visiting some specific websites, Please do let us know and we will set up a placement campaign perfectly as per your needs.