How to set Google Shopping Ads Campaign?
To set up the shopping ads, one needs to set 3 basic things to create a Google shopping data feed, create Google merchant center dashboard, and set up the shopping ads campaign in the Google Ads account.
Certain criteria need to be followed while you promote products for different regions like product description language and landing page language must be specific to the country where you want to promote eCommerce ads, country-specific product prices, etc. For more information refer to Google Shopping Policies.
How much do Google Shopping Ads cost?
Google Shopping ads costing is defined based on cost-per-click (CPC). It needs to set the maximum cost per click (CPC) bid for the defined products group as the same as you bid in Google Search Ads. The product feed is updated in the Merchant account that is linked to Your Google Ads account. To set a Google listing position higher than other advertisers, you need to pay the minimum amount and that too may be less than the maximum bid. You need to pay only for the successful lead redirecting to the eCommerce website product page.
Can we promote B2C & B2B websites with Google Shopping Ads?
To run a Google Shopping Ads campaign, one needs to have an eCommerce website with certain protocols mentioned in Google's shopping policy. After running several successful Google shopping ads campaigns, we can share our experience that irrespective of B2B or B2C eCommerce website design, Google shopping ads must be the top priority marketing strategy for any eCommerce business. Even if you have a B2B business and wish to be on top of Google pages, in that case, this type of product listing ads campaign is extremely beneficial for business growth.
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Opal Infotech is a leading web development company in India, USA, Australia & Europe providing niche web solutions including web designing and web development on different platforms that not only makes your business online but also explores all possible ways of your online business promotion with its years of experience in search engine optimization (SEO), Google Ads-Remarketing and Google Shopping Ads. We ensure you will find the professional approach and maximum ROI in terms of quality business leads through shopping ads.
If you are missing the opportunity to capture the targeted audience for eCommerce business because you find it difficult to place Google ads through Shopping Ads or having trouble setting your Shopping Ads campaign for an eCommerce shopping website, you are at the right place to contact us with the best Shopping Ads campaign.