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Google Shopping Ads for Ecommerce Website

Google Shopping (Product Listing) Ads are a smart way to promote your business if you have an e-commerce website.

It is proven that Google Shopping Ads, or Product Listing Ads, create 100% more opportunities for B2B or B2C businesses with an e-commerce website. By partnering with Opal Infotech, a professional Google Shopping Ads agency, you can maximize the effectiveness of your shopping ads campaign and boost your online store marketing. Stay ahead of the competition by optimizing your product listings and driving higher conversion rates. Discuss your account with our team today to elevate your e-commerce performance.

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Google Shopping Ads for Ecommerce Website

Google Shopping Ads  Agency

Google offers powerful features for Shopping websites, aimed at enhancing the e-commerce experience and making online shopping more competitive and beneficial for buyers. As part of the Google paid shopping ads program, these updates provide an excellent opportunity for online marketing for eCommerce stores. Running a strategic shopping ads campaign can drive more visibility and sales for your products, giving your online store marketing a significant boost. Take advantage of these features to stay ahead in the competitive eCommerce landscape and reach your target audience effectively.

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What are Google Shopping Ads?

  • Google Shopping Ads are the cost-per-click ads that must be purchased through Ads by online merchants for an E-commerce website.
  • Whenever a user enters a search query in Google, it automatically shows the most relevant product ads displayed on the Left and top of the Google search pages.
  • The E-commerce Shopping products are displayed with featured images, prices, product information, and merchant names without additional keywords/text in the product listing ad campaign.
 

Clicking the individual Google shopping ads will bring you to the seller's E-commerce website, where one can make the product purchase.

How do Google Shopping Ads Differ from Google Search Ads?

  • Google Search Ads are text-based ads where whereas shopping ads are image-based ads.
  • Google Search ads are configurable with Keywords whereas Google Shopping ads are configurable with product names. In other words, Search Ads target the listing with product keywords, and Shopping Ads target Individual Products and Product Groups.
  • Search ads are often highlighted by light background color compared to the white background of Google shopping ads for eCommerce websites.
  • Both ads are charged as per Cost Per Click (CPC) for each ad click and as per the set daily budget with a moderate difference of charging based on bid on products/categories in case of shopping ads, whereas charging based on bid on keywords in case of Google Search Ads.

Why One Should Go for Google Shopping Ads?

Organic search listing to place your products on Google's top pages has been a long time, money, and energy-consuming process and is much more competitive in today’s scenario. Shopping Ads are one of the important and effective Paid Ads that can bring your presence to the world market or your targeted market in a cost-effective way for the eCommerce business if Shopping Ads are handled professionally.

There are certain benefits of using Google Ads campaigns for your eCommerce website with shopping ads:

 
  • Improvements in Website Traffic and More Leads:

    Google Shopping Ads are strategically positioned at the top of search results, offering superior visibility and increasing the chances of your products being seen by potential customers. This enhanced product exposure not only boosts the likelihood of purchases but also drives significant traffic with higher click-through rates (CTR) compared to traditional Google text ads. By partnering with a professional Google Shopping Ads agency, you can effectively manage and optimize your shopping ads campaign. The broad-spectrum visibility of multiple products with a single search enhances lead quality, making online marketing for e-commerce stores more efficient and impactful. Leverage Google Shopping Ads to elevate your online store marketing and achieve higher lead generation in a short span.

  • E-commerce Campaign Management for Retail:

    You can create product groups for the items you want to bid on, out of the entire product inventory feed. E.g., If you want to sell kid’s shoes, you can create an ad campaign to sell the kid’s shoes at a specific bid.

  • Optimum Data Analysis & Ad Optimization:

    One can insights into the competitive landscape and can identify growth opportunities by analyzing the other advertiser’s Google Shopping ads performance to keep their bid competitive to achieve the sale goal with an eCommerce website.

 
  • Well structured Reporting & filtering By Google Ads console:

    If you check the product performance in terms of impressions and clicks, here at shopping ads you can do very well by filtering your product's view.

  • Targeted advertising

    Targeted advertising is an effective tool that businesses can leverage in order to achieve greater engagement with potential customers. Google Shopping Ads provide the opportunity to target specific demographics and customer segments, making ads more relevant and providing greater potential for success.

 
  • Product Listing Ads are cost-effective

    Google Shopping Ads are widely recognized for their cost-effectiveness due to the pay-per-click system. This structure allows businesses to regulate their advertising expenditures and refrain from spending money on ads that will not yield tangible results. As such, businesses can remain confident that their money is being allocated in an optimal manner.

  • Increased conversions

    Google Shopping Ads are strategically designed to encourage customer action, such as making a purchase or visiting a website. This can lead to higher conversions and eventually lead to improved return on investment. This is an advantageous strategy that should not be overlooked.

Google Shopping consistently generates the most traffic and profit compared to all other paid shopping channels with the lowest cost of sale (COS) as per the compilation of merchant data based on traffic, revenue, conversion rate, and similar other variables executed by Google.

 

How to set Google Shopping Ads Campaign?

To set up the shopping ads, one needs to set 3 basic things create a Google shopping data feed, create a Google merchant center dashboard, and set up the shopping ads campaign in the Google Ads account.
Certain criteria need to be followed while you promote products for different regions like product description language and landing page language must be specific to the country where you want to promote eCommerce ads, country-specific product prices, etc. For more information refer to Google Shopping Policies.

 

How much do Google Shopping Ads cost?

Google Shopping ads costing is defined based on cost-per-click (CPC). It needs to set the maximum cost per click (CPC) bid for the defined products group as the same as you bid in Google Search Ads. The product feed is updated in the Merchant account that is linked to Your Google Ads account. To set a Google listing position higher than other advertisers, you need to pay the minimum amount, and that too may be less than the maximum bid. You need to pay only for the successful lead redirecting to the eCommerce website product page.

 

Can we promote B2C & B2B websites with Google Shopping Ads?

To run a Google Shopping Ads campaign, one needs to have an eCommerce website with certain protocols mentioned in Google's shopping policy. After running several successful Google shopping ads campaigns, we can share our experience that irrespective of B2B or B2C eCommerce website design, Google shopping ads must be the top priority marketing strategy for any eCommerce business. Even if you have a B2B business and wish to be on top of Google pages, in that case, this type of product listing ads campaign is extremely beneficial for business growth.

 

Promote your Business Sale with Google Certified Partner – Opal Infotech

Opal Infotech is a leading web development company in India, USA, Australia & Europe providing niche web solutions including web designing and web development on different platforms that not only make your business online but also explore all possible ways of your online business promotion with its years of experience in search engine optimization (SEO), Google Ads-Remarketing and Google Shopping Ads. We ensure you will find the professional approach and maximum ROI in terms of quality business leads through shopping ads.

 

If you are missing the opportunity to capture the targeted audience for eCommerce business because you find it difficult to place Google ads through Shopping Ads or having trouble setting your Shopping Ads campaign for an eCommerce shopping website, you are at the right place to contact us with the best Shopping Ads campaign.

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