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Google Shopping Ads Agency for Ecommerce Website

Google Shopping (Product Listing) Ads are a smart way to promote your business if you have an e-commerce website.

It is proven that Google shopping ads also known as product listing ads create 100% more opportunities for B2B or B2C businesses with an e-commerce website. Hire Opal Infotech, a professional Google ads agency, and stay ahead of the competition. Discuss your account with us.

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Google Shopping Ads Agency for Ecommerce Website

Google Shopping Ads (Product Listing Ads) Agency

Google has come out aggressively with new features for Google Shopping to make eCommerce shopping better and more competitive for the benefit of online buyers. Google Ads for E-commerce websites is also known as “Product listing ads” or “Google paid shopping ads program”.

What are Google Shopping Ads?

  • Google Shopping Ads are the cost-per-click ads that need to be purchased through Ads by online merchants for an E-commerce website.
  • Whenever a user enters a search query in Google, it automatically shows the most relevant product ads display on the Left and top of the Google search pages.
  • The E-commerce Shopping products are displayed with featured images, prices, product information, and merchant name without additional keywords/text in the product listing ad campaign.

Clicking the individual google shopping ads will bring you to the seller's E-commerce website, where one can make the product purchase.

How do Google Shopping Ads Differ from Google Search Ads?

  • Google Search Ads are text-based ads where as shopping ads are image-based ads.
  • Google Search ads are configurable with Keywords whereas Google Shopping ads are configurable with product names. In other words, Search Ads target the listing with product keywords, and Shopping Ads target Individual Products and Product Groups.
  • Search ads are often highlighted by light background color compared to the white background of Google shopping ads for eCommerce websites.
  • Both ads are charged as per Cost Per Click (CPC) for each ad click and as per the set daily budget with a moderate difference of charging based to bid on products/categories in case of shopping ads, whereas charging based to bid on keywords in case of Google Search Ads.

Why One Should Go for Google Shopping Ads?

Organic search listing to place your products on Google's top pages has been a long time, money, and energy-consuming process and is much more competitive in today’s scenario. Shopping Ads are one of the important and effective Paid Ads that can bring your presence to the world market or your targeted market in a cost-effective way for the eCommerce business if Shopping Ads are handled professionally.

There are certain benefits of using Google Ads campaigns for your eCommerce website with shopping ads:

  • Improvements in Website Traffic and More Leads:

    Google shopping ads are strategically placed at the top of the search results, conferring them with a higher level of visibility and boosting their potential to be seen by customers. This increased visibility of the products naturally increases their likelihood of being purchased. It also fetches a significant amount of traffic with increased click-through rates (CTR) compare to Google text ads. The quality of leads can be increased with easy manageability and broad-spectrum multiple products visibility with a single search that can increase the chances of higher leads in a short duration.

  • E-commerce Campaign management for Retail:

    You can create product groups for the items you want to bid on, out of the entire product inventory feed. E.g., If you want to sell kid’s shoes, you can create an ad campaign to sell the kid’s shoes at a specific bid.

  • Optimum Data Analysis & Ad Optimization:

    One can insights into the competitive landscape and can identify growth opportunities by analyzing the other advertiser’s Google Shopping ads performance to keep their bid competitive to achieve the sale goal with an eCommerce website.

  • Well structured Reporting & filtering By Google Ads console:

    If you check the product performance in terms of impressions and clicks, here at shopping ads you can do very well by filtering your products view.

  • Targeted advertising

    Targeted advertising is an effective tool that businesses can leverage in order to achieve greater engagement with potential customers. Google Shopping Ads provide the opportunity to target specific demographics and customer segments, making ads more relevant and providing greater potential for success.

  • Product listing Ads are cost effective

    Google Shopping Ads are widely recognized for their cost-effectiveness due to the pay-per-click system. This structure allows businesses to regulate their advertising expenditures and refrain from spending money on ads that will not yield tangible results. As such, businesses can remain confident that their money is being allocated in an optimal manner.

  • Increased conversions

    Google Shopping Ads are strategically designed to encourage customer action, such as making a purchase or visiting a website. This can lead to higher conversions and eventually lead to improved return on investment. This is an advantageous strategy that should not be overlooked.

Google shopping consistently generates the most traffic and profit compared to all other paid shopping channels with the lowest cost of sale (COS) as per the compilation of merchant data based on traffic, revenue, conversion rate, and similar other variables executed by Google.


How to set Google Shopping Ads Campaign?

To set up the shopping ads, one needs to set 3 basic things to create a Google shopping data feed, create Google merchant center dashboard, and set up the shopping ads campaign in the Google Ads account.
Certain criteria need to be followed while you promote products for different regions like product description language and landing page language must be specific to the country where you want to promote eCommerce ads, country-specific product prices, etc. For more information refer to Google Shopping Policies.


How much do Google Shopping Ads cost?

Google Shopping ads costing is defined based on cost-per-click (CPC). It needs to set the maximum cost per click (CPC) bid for the defined products group as the same as you bid in Google Search Ads. The product feed is updated in the Merchant account that is linked to Your Google Ads account. To set a Google listing position higher than other advertisers, you need to pay the minimum amount and that too may be less than the maximum bid. You need to pay only for the successful lead redirecting to the eCommerce website product page.


Can we promote B2C & B2B websites with Google Shopping Ads?

To run a Google Shopping Ads campaign, one needs to have an eCommerce website with certain protocols mentioned in Google's shopping policy. After running several successful Google shopping ads campaigns, we can share our experience that irrespective of B2B or B2C eCommerce website design, Google shopping ads must be the top priority marketing strategy for any eCommerce business. Even if you have a B2B business and wish to be on top of Google pages, in that case, this type of product listing ads campaign is extremely beneficial for business growth.


Promote your Business Sale with Google Certified Partner – Opal Infotech

Opal Infotech is a leading web development company in India, USA, Australia & Europe providing niche web solutions including web designing and web development on different platforms that not only makes your business online but also explores all possible ways of your online business promotion with its years of experience in search engine optimization (SEO), Google Ads-Remarketing and Google Shopping Ads. We ensure you will find the professional approach and maximum ROI in terms of quality business leads through shopping ads.


If you are missing the opportunity to capture the targeted audience for eCommerce business because you find it difficult to place Google ads through Shopping Ads or having trouble setting your Shopping Ads campaign for an eCommerce shopping website, you are at the right place to contact us with the best Shopping Ads campaign.


Google Shopping Ads FAQs

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