How to set Google Shopping Ads Campaign?
To set up the shopping ads, one need to set 3 basic things like to create Google shopping data feed, create Google merchant center dashboard and set the shopping ads campaign in Google Ads account.
There are certain criteria need to be followed while you promote products for different regions like product description language and landing page language must be specific to country where you want to promote ecommerce ads, country specific product prices etc. For more information refer Google Shopping Policies.
How much Google Shopping Ads cost?
Google Shopping ads costing is defined based on cost-per-click (CPC). It needs to set maximum cost per click (CPC) bid for the defined products group as same you bid in Google Search Ads. The products feed is updated in Merchant account that is linked with Your Google Ads account. To set Google listing position higher than other advertisers, you need to pay minimum amount and that too may be less than maximum bid. You need to pay only for the successful lead redirecting to ecommerce website product page.
Can we promote B2C & B2B website with Google Shopping Ads?
To run Google Shopping Ads campaign, one need to have ecommerce website with certain protocols mentioned in Google shopping policy. After running numbers of successful Google shopping ads campaign, we can share our experience that irrespective of B2B or B2C ecommerce website, Google shopping ads must be the top priority marketing strategy for any ecommerce business. Even if you have B2B business and wish to be on top of Google pages in that case this type of google ads campaign is extremely beneficial for the business growth.
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If you are missing the opportunity to capture the targeted audience for Ecommerce business because you find it difficult to place Google ads through Shopping Ads or having trouble to set your Shopping Ads campaign for Ecommerce shopping website, you are at right place to contact us with the best Shopping Ads campaign.