Google have come out aggressively with the new feature of Google Shopping ads to make the ecommerce / online shopping better and competitive in the benefit of online buyers. Google shopping is also known as “Product listing ads” or “Google’s paid shopping ads program” OR "Google Shopping Ads" which is highly recommended for ecommerce websites.
Individual ad link will bring you to the seller's website, where one can make the product purchase.
Organic search listing to place your products on Google top pages would be a long time, money & energy consuming process and much competitive as per today’s scenario. Shopping Ads is one of the important and effective Paid Ads solution that can bring your presence to the global market or your targeted market in a cost effective way, if PLA is handled professionally.
There are certain benefits of using Shopping campaigns for your ecommerce website :
Shopping Ads campaign can fetch significant amount of traffic with increased click through rates (CTR) compare to text ads. The quality of leads can be increased with easy manageability and broad spectrum multiple products visibility with a single search that can increase the chances of higher leads in short duration.
You can create product groups for the items you want to bid on, out of the entire product inventory feed. E.g. If you want to sell kid’s shoes, you can create the ad campaign to sell the kid’s shoes at specific bid.
One can insight into the competitive landscape and can identify the growth opportunities analyzing the other advertiser’s ad performance to keep their bid competitive and to achieve the sale goal.
If you check the product performance in terms of impressions and clicks, here with Shopping Ads you can do very well by filtering your products view.
Google shopping ads is consistently generates the most traffic and profit compare to all other paid shopping channels with the lowest cost of sale (COS) as per the compilation of merchant data based on traffic, revenue, conversion rate and similar other variables executed by Google.
To set up the shopping ads, one need to set 3 basic things like to create Google shopping data feed, create Google merchant center dashboard and set the product listing ads campaign in Google Ads account. There are certain criteria need to be followed while you promote your products for different regions like product description language and landing page language must be specific to country where you want to promote your ads, country specific product prices etc. For more information refer Google Shopping ads Policies.
Google Shopping ads costing is defined by cost-per-click (CPC). It needs to set maximum cost per click (CPC) bid for the defined products group as same you bid in AdWords. The products feed are updated in Merchant account that is linked with Your AdWords account. To set your listing position higher than other advertisers, you need to pay minimum amount and that too may be less than your maximum bid. You need to pay only for the successful lead redirecting to your website product page.
Opal Infotech is a leading web development company in Ahmedabad, India providing niche web solutions including web designing and web development on different platforms which not only makes your business online but also explores all the possible ways of your online business promotion with ours years of experience in search engine optimization, Google Ads-ReMarketing and Google Shopping Ads campaign. We ensure, you will find the professional approach and maximum ROI in terms of quality business leads through shopping ads.
If you are missing the opportunity to capture the targeted audience for your business because you find it difficult to place your ads through PLA or having trouble to set your PLA campaign, you are at right place to contact us with the best Product Listing solutions.