If you are looking for quick solutions for the growth of your business and staying ahead with your competitor then Google Remarketing is the solution.
Here you can only pay if someone visits your web page.
Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.
Once a prospect visits your website a banner ad showing your companies details will be shown on popular websites as for eg. news websites which helps to chase / followup the visitor and leads to sending you an inquiry if missed out.
Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web – and making sure your brand is top of mind when they’re ready to buy – can radically improve ROI. Achieve even higher conversions by combining other targeting methods, such as interest categories, demographics, or keyword campaigns. For example, if you wanted to expand the reach of your fashion brand, you could target only women between the ages of 18-24 who have not yet visited your site, and present them with an offer that is tailored to them.