Industry: Aesthetic Products and Cosmetics
Services Offered: SEO
Business Type: B2C
Country: United Kingdom
Website Platform: Magento
Search engine optimization is quite important if you start to show up in the rankings with a good return on investment. With the use of SEO, one such UK-based online aesthetics supply business reaped all these advantages in a short span of a month and has since successfully increased the Google ranking of its website relative to its competitors to better cater to its customers.
Challenges
There are always challenges to overcome in the world of e-commerce. Starting a firm is already a significant accomplishment for owners, but keeping one going is far harder. The UK-based online aesthetic company sought to overcome certain obstacles.
- Aesthetics supply companies face competition from a broader range of enterprises thanks to the explosion of new products and the growth of e-commerce. Everybody that exports to the same region is in competition with them. The number of possibilities is expanding tremendously as more consumers have access to unlimited marketplaces and stores, creating fierce competition.
- The use of paid service campaigns can be challenging in the cosmetics industry because medical products such as Dermal Fillers, Mesotherapy, and Injections have certain limitations from being advertised on Google Ads, Facebook, and other social media in order to deceive users. Even if they were permitted, however, such promotions would be subject to numerous restrictions and would require verified certifications from numerous sources, which was not practical.
- Additionally, the client required high placement of its website in Google search results relative to their rivals. This UK-based firm, which competes in a very tough industry, understood the need for aggression in optimizing its website for organic search in order to outrank its competitors.
- Furthermore, they have websites in UK, Ireland, French, and other languages. They wish to promote their English website in the UK and other foreign locations because English is the most widely spoken language worldwide and has more users than websites in other languages.
Solution
Understanding the demands of the client is the most crucial component in upscaling a business. As a result, we at Opal Infotech with our team of SEO Specialists devised a convincing marketing approach to draw clients, push-up the rankings, and outcompete other companies.
- Running an effective SEO is essential when providing consumers who are particularly price and quality conscious, as those in the aesthetics market with a huge competitive base. Applying SEO and marketing tactics consistently and effectively is essential for staying on top.
- And for that reason, we recommended the SEO Corporate package to this business in order to help it become one of the top suppliers of Aesthetic and cosmetic products globally, boost its conversion rates, and outperform its competitors in search engine results, as SEO is the best way to connect with potential customers.
- To increase the likelihood of obtaining higher-quality leads, our SEO team analysed and defined a custom SEO strategy keeping in mind the near competitors who set their position on top and to promote this business with all proven SEO techniques including content rich marketing, FAQ structured data mark-up for important brand category and products, enriched website with all necessary tags with high search volumes keywords integration on-page and off-page with latest video marketing and quality backlinks from relative and high authority domains to support and gear up website visibility on different platforms etc. By using the custom SEO strategy we were able to strengthen the brand’s credibility by increasing online exposure and traffic. Additionally, schema mark-up implementation stands out and fosters confidence in consumers.
Outcome
You spent a lot of time and effort figuring out the finest method for obtaining organic results when you applied SEO tactics. Here is what we accomplished after putting our SEO methods into practise within just 30 days:
- When compared to its competitors, the website is now more advanced with generic keywords like “Dermal Fillers”, “Dermal Filler”, “Mesotherapy Products”, and other product keywords that have appeared on Google’s first and second pages, respectively. Thus website visibility became nowhere to everywhere with right SEO strategy.
- We could achieve increment in website organic search by 15.37% in a month of short span. Substantial SEO efforts helped in decreasing bounce rate, bringing it down to 4.37%.
- The average session duration and pages per session have both grown by and 13.64%, and 8.37% respectively.
- Additionally, the product sales revenue increased through organic search by 36.69% and transactions by 17.61% over the course of the preceding 30 days.
- Furthermore, within 30 days of implementing SEO, we were able to convert more calls, emails, and inquiries into positive and progressive goal conversions.
Monthly Organic Search Progress
- Organic Search increased by 15.37%
- Organic Users increased by 9.64%
- Bounce rate decreased by 4.37%
- Pages / Session increased by 8.37%
- Avg. Session Duration increased by 13.64%
- Transactions increased by 17.61%
- Organic Revenue increased by 36.69%
Website Goal Conversions Progress
Conclusion
Each and every firm must promote and sell its products and offerings. A company cannot compete in the market without an effective digital marketing technique. The first step in digital marketing is identifying your core demographic, competitors, and business objectives. Businesses need to examine market trends and user behavior. Increasing organic search traffic, and user engagement with valuable and unique information can inevitably result in more consumers and sales. At Opal Infotech, we take the utmost care of the demands of our clients and execute the most practical SEO plan that serves their interests and aids in the achievement of their business goals.