Case Study – How an Italy based Non-Stick & Anti-Corrosion Coating Company was benefitted by Digital Marketing Strategy

What does a businessman want? Right strategy, proper guidance, constant feedback &reviews, after all investments don’t make any difference if they don’t increase the rate of interest of your business. Establishing a business comes with lot many challenges and one of the major difficulties a firm faces is promoting themselves at a wider level. Online … Continue reading Case Study – How an Italy based Non-Stick & Anti-Corrosion Coating Company was benefitted by Digital Marketing Strategy

How To Grow Your Business Post COVID-19 Scenario?

Pre-COVID-19 Marketing Strategy  During the Pre-COVID condition, business marketing had lots of options to promote and sell the products. People were travelling and participating in exhibitions, meeting with buyers to close the deals, personal interactions, phone calls, etc. There were also the referral selling through various channels and resources. Digital marketing was also among them … Continue reading How To Grow Your Business Post COVID-19 Scenario?

Coronavirus and Unprecedented Rise of Pharmaceutical, FMCG & Packaging Industry

The outbreak of Coronavirus pandemic has badly damaged the economies of many leading countries of the world. Industries like travel and tourism are facing complete shutdown while others are highly affected by preventive measures like lockdowns. On the other hand, this situation has led to a sharp increase in the demands of Pharma, Medical and … Continue reading Coronavirus and Unprecedented Rise of Pharmaceutical, FMCG & Packaging Industry

How a Waffle Irons and Baking Appliances Manufacturer Benefited from a Smart Digital Marketing Strategy

In today’s digital world, most of the people prefer to look for information online. Whatever product or service they need, most likely they will start their search with Google. If your business doesn’t have an online presence, it is a lost opportunity. Similarly, if you have an online presence, but your competitors with higher rankings … Continue reading How a Waffle Irons and Baking Appliances Manufacturer Benefited from a Smart Digital Marketing Strategy

A Tactical Digital Marketing Strategy that Helped a Wooden Products Distributor Based in the Czech Republic, Europe

In today’s dynamic market scenario, a tactical digital marketing strategy goes a long way in helping the businesses achieve their business objectives. With a variety of marketing tools available, companies can reach to their target audience. However, due to lack of knowledge, companies are not able to take advantage of these marketing tools.  Opal Infotech … Continue reading A Tactical Digital Marketing Strategy that Helped a Wooden Products Distributor Based in the Czech Republic, Europe

Case Study – How a Well Planned Digital Marketing Strategy Helped an Italy Based Gate Opening Solution Provider

Today, digital marketing has changed the business environment for all industries worldwide. It is important for every business to have a well planned digital marketing strategy to outperform the competition. With the help of a multifold digital marketing strategy and digital marketing tools, businesses can not only improve their reach but also increase their revenues. … Continue reading Case Study – How a Well Planned Digital Marketing Strategy Helped an Italy Based Gate Opening Solution Provider

Case Study – How does a Well-Planned Digital Marketing Strategy Benefited Canada based Solar Products Company?

In today’s highly competitive business environment, well-planned and organized marketing campaigns can help companies in increasing their revenues. Digital marketing tools enable brands to achieve greater reach and visibility to their target audience. We, Opal Infotech, have been providing Digital Marketing and Web Design & Development services since 1998. Our expertise in this domain have … Continue reading Case Study – How does a Well-Planned Digital Marketing Strategy Benefited Canada based Solar Products Company?

SEO Tips – Importance of Website Structure for SEO

Website Design and SEO are closely linked which means the better the design the more effective is an effort made towards the SEO of a website. It is necessary to design a website keeping SEO in mind. The most important web design factors affecting SEO are the usability factor, easy navigation, good content and functional … Continue reading SEO Tips – Importance of Website Structure for SEO

Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Google My Business is the advanced version of previously known Google Local with many more features to highlight your business in Google search and Google Map. Addition to NAP (Name-Address-Phone) features, GMB is a great marketing opportunity for your local business promotion and user engagement. Google Local Post is the new and considerable feature for … Continue reading Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Search Engine Optimization (SEO) Strategy for Year 2019

Many IT firms might be planning their Search Engine Optimization (SEO) strategy for the New Year and few might already have it ready to execute. There are several factors to consider including how Google and other search engines handle the search requests and how not to get blacklisted. ‘Content’ is likely to be a key … Continue reading Search Engine Optimization (SEO) Strategy for Year 2019