Industry: Household, Medical & Hospitality
Services Offered: SEO, Google Search Ads, Remarketing
Business Type: Business to Business
Country: Spain
Website Platform: WordPress
Challenges
A Spain-based manufacturer of pillows and viscoelastic products had a vision to promote business digitally globally to get institutional clients and distributors. This business is very competitive, so they were also looking for an economical solution.
Solution
To start with, OPAL INFOTECH suggested a few changes to the website structure and then initiated SEO Services. The client started getting inquiries from all over the world, mainly from Europe and the USA, which put confidence in our abilities. Organic traffic continued to increase month after month, so to encash these prospective buyers and automatically follow up with website visitors, we suggested and then implemented a Google remarketing campaign. Then after, we shortlisted potential areas of business with the help of Google analytics and implemented Google ads for these business-centric areas.
Outcome
In 2 years of time, the company has established a global presence, was able to appoint a distribution network and has also started booking direct institutional orders along with other bulk orders. Today, the website is ranking on the top pages of Google with business-oriented keywords through SEO and focusing more aggressively through Google Ads services on business-oriented areas. This means both the efforts of SEO and Google Ads are complimented by remarketing to follow up with potential buyers.
Yearly All Traffic Progress
Yearly Organic SEO Traffic
Yearly Google Ads Traffic
Yearly Google Remarketing Traffic
Conclusion
When you have the right vision, the right direction, and the right efforts, the business results are guaranteed to be competitive.