Google search ads campaigns can be a highly effective way to reach potential customers and increase your business’s visibility online. When someone searches for a keyword related to your business, your ad can appear at the top of the search results, making it more likely that the user will click through to your website. Google search ads also allow you to target specific geographic locations, demographics, and even specific times of day, making it easier to reach your target audience. Additionally, Google search ads are highly trackable, meaning you can see exactly how many people are clicking on your ads and how much each click is costing you. This information can be used to optimize your ads over time, ensuring that you get the most bang for your advertising buck. Overall, Google search ads campaigns can be a powerful tool for businesses looking to increase their online presence and attract new customers.
Running a successful Google search ads campaign in Australia needs a strategic approach. First, it’s important to understand your target audience and their search behavior. This will help you choose the right keywords and create ad copy that resonates with them. It’s also important to clearly understand your business goals and how your ads fit into your overall marketing strategy.
Types of Google Search Ads
1. Google Search Ads – attract people looking for your products and are best used for getting in front of people who are ready to buy.
Google search ads are text ads that you see on Google search engine results pages (SERPs). Your search ads can appear at the top above the organic search results or at the bottom of the page.
By targeting keywords with buyer’s intent, you can reach shoppers when they’re searching for the products and services that you offer. For example, if you’re selling dog beds on your Shopify store, target keywords like “dog beds cheap,” and you’ll attract people who are looking to buy a dog bed.
Your bid price depends on whether your ad campaign is displayed on the SERPs’ top or bottom. The more you bid, the better visibility you get.
2. Display Ads – generate brand awareness and are best used to Reach your potential clients early in the buying cycle and increase your brand awareness.
While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
Display ads can help you introduce your business to specific target audiences likely to be interested in what you’re selling. This way, you can reach more people compared to only using search ads.
3. Video Ads – get in front of the targeted audience and are best used for getting your product or service in front of a relevant audience.
Since YouTube belongs to Google and also acts like a search engine–only for videos–you can target your potential customers on YouTube based on what they are watching. And with billions of users worldwide, you have quite a large audience to target!
Your video ad campaigns are placed before, during, or after YouTube videos and in the search results. With video ads, you can use demographic targeting and reach your ideal audiences based on age, gender, and interests.
4. Shopping Ads – advertise to shoppers ready to buy and best used for boosting traffic to your e-commerce store and increasing sales.
Google Shopping Ads are product-based ads. They’re displayed specifically for product searches on Google.
Unlike regular search ads, Shopping ads show an image of a product along with its product title, price, store name, and reviews. Essentially, they provide shoppers with important product information before they even visit an online store.
There are Three Types of Shopping Campaigns
Product Shopping Ads: These are created using the product data provided in your Google Merchant Center account.
Showcase Shopping Ads: These can be made by grouping a variety of similar products. Customers will be able to compare a few of your products and choose the best one. This allows people to explore your inventory without even going to your store.
Local Inventory Shopping Ads: These ads are useful if you have a physical store. They use product feed data from your local inventory to display your products from a physical store to nearby Google shoppers.
5. App Ads Campaigns – increase your app installs and are best used for Creating ads to promote your app install or take a specific action within it.
Do you have a mobile app for your business? With Google Ads, you can promote it with app campaigns across Google’s largest properties, including Google Play, YouTube, Search, and the Google Display Network.
Unlike other ad types on Google Ads, you don’t need to create individual ads for App campaigns. Instead, your ads are automatically designed for you!
Provide some text, a starting bid, a budget, and the languages and locations for your campaign. You can also add some HTML5 assets if they’re relevant to your business. Then, Google Ads will adapt this info for a range of ads across various formats and networks.
Our Search Campaign Setup Team At Opal Infotech Strategically Works on to
- structure your campaign and ad groups to achieve high keyword-quality scores
- write ad copy that makes the right people click on your ads
- select your keywords and landing pages
- add site links, location, and call extensions to make your ads stand out
- add negative keywords to help you avoid paying for the wrong kind of clicks
- help you and your web developer set up conversion tracking so we can report on the return you’re getting from your campaigns.
Here are Some Tips To Help You Create a Successful Google Search Campaign
- Define your target audience: It’s important to understand your target audience’s demographics, interests, and behaviors to create ads that resonate with them.
- Use relevant keywords: Selecting the right keywords is crucial to ensure your ads appear in front of the right audience. Use Google’s Keyword Planner to research keywords that are relevant to your business.
- Write compelling ad copy: Your ad copy should be engaging and capture the user’s attention. Focus on the unique selling proposition of your business and include a clear call to action.
- Optimize your landing page: Make sure your landing page is relevant to your ad and provides a good user experience. Ensure it loads quickly, is easy to navigate, and has a clear call to action.
- Monitor and optimize your campaign: Regularly monitor your campaign’s performance and make adjustments as needed. Use Google Ads’ reporting tools to track metrics like click-through rate, conversion rate, and cost per click.
Finally, don’t forget about the importance of ongoing optimization. Continuously test different ad copy, keywords, and landing pages to find the best combination for your campaign. With a strategic approach and ongoing optimization, you can run a successful Google search ads campaign in Australia that drives traffic, leads, and sales for your business.
By following these tips, you can create a successful Google Search Ads campaign in Australia that drives traffic and conversions for your business.
Whatever your industry or budget, we at Opal Infotech will do everything possible to give you the best possible return.