Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

1) For SEO, Which type of website we should develop – CMS OR Static HTML ?

CMS means Content Management System – So, you can change the content of the website by yourself, You do no need to depends upon the Developer OR do no need to have the knowledge of HTML, CSS, FTP etc. There is no harm in creating static HTML website too but we should go for the latest technology always.

2) Which CMS Platform is better?

There are number of platform available like WordPress, Joomla, Drupal, Custom PHP, Typo 3 and many more. I found the WordPress is best scalable platform where you can add your plugins OR code yourself without having difficulty. WordPress is very easy to use and navigate.

3) How many keywords, will you be optimized for our website?

This question probably was right before 7-8 years but not suits at present scenario. Mere keywords optimization is over. Need to focus more on content optimization because any keyword optimization depends ultimately on the website content and other parameters. If your website is enriched with unique informative content with the keywords you desired are well integrated, then your website will probably be highly visible with your expected keywords on continuous promotion.

4) For which location, will you promote my website in SEO?

If your have country specific domain and the server is hosted in that country, your site can get listing advantage in that country.

Though SEO is not a country specific promotion. It is the optimization of your website for entire internet. If your website is good then there are possibilities to be listed well in other countries also. But if you wish to make country specific promotion, then Google AdWords is the most preferred option.

5) I am already using SEO Services so why should I also use Google Ads?

Google ads is a way to reach maximum number of audiences who are interested in the products and services you offer. With Google ads your website can be listed on top search results with your selected keywords & targeted locations.

6) Does Google Search Ads Campaign setup includes only Ads & Keywords?

No, there are many other factors which includes in Setting up each campaign like selecting relevant network type, location selection, language selection, landing page, adding different ad extensions, setting up goal conversions etc. to get better results.

7) Is regular maintenance required after setting up Google Search Ads campaign once?

This is the most important aspect of running a successful Google search Ads Campaign as many companies only set up the accounts. So it is always advisable to have your association with the experienced agency and especially with Google Certified Partner credential.

8) Does website speed matters for SEO? How we can increase website Speed?

Yes It certainly does & Google has launched new speed test tool called LightHouse, which mainly focus on the Image Size, First Contentful Paint, First Meaningful Paint, Speed Index, First CPU Idle, Time of Interaction & Latency. You need to make sure your server has batter speed, you are using caching methods available, Image size is proper, Show some content with loader to make client first interaction faster, Load only content need to show website other you can load using the service worker.

9) How Long will it take to List my desired keyword on Google first page?

Yes. Everybody is concerned about their listing on Google first page and they should.

Google first page listing depends on many parameters like type of website content, type of keyword competition, your website issues like is it mobile friendly or not? etc. SEO is a slow and stable process giving an excellent result over a period. Thus you should choose right company, keep trust and must have patience.

10) Will you give Guarantee for first page position with my so and so keywords?

No one can give you guarantee of first page position for any keyword. Even Google also strictly alert the people to be aware and keep distance from the agencies who are giving first page guarantee.

Rather than guarantee, you must check the agency that how transparent and effective they are in their promotion strategies.

11) How many backlinks will you do for my website?

The days are gone for bulk backlinks. Instead such backlinks are counted as Spam and even Google has warned frequently for such spam links and gives penalty to the website. So avoid link building and create useful content for your viewers that improves your brand reputation and automatically you can earn quality links from your fans, sharing your content.

12) What are the things required to start Google remarketing?

Google Remarketing to follow up with the visitors who has visited your website. To start Remarketing FTP & Admin of website is required to implement a tag. Once Remarketing tag is implemented it requires minimum 100 visitors to start a campaign.

13) If I have separate mobile website than desktop website will that harm SEO?

Mobile friendly website is must now a days after Google has introduced mobile first indexing. There are number of tools available to check your website is mobile friendly or not. We’ve listed few in description. SEO will not be affected if you have mobile website separately, But you need to take care of few things

  • You need to have proper redirection code so, when user open website in mobile it will open mobile website only
  • You need to mention proper alternate tag & the canonical Meta tags in HTML header

Following are the links to check whether your website is mobile friendly or not

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