In today’s highly competitive business environment, well-planned and organized marketing campaigns can help companies in increasing their revenues. Digital marketing tools enable brands to achieve greater reach and visibility to their target audience. We, Opal Infotech, have been providing Digital Marketing and Web Design & Development services since 1998. Our expertise in this domain have helped us in our vision to provide better than best solutions to clients. Throughout the years we have come across many success stories and here is one such case study.
Company Background and Challenges
This case study is about one of our clients based in Canada who deals in ‘Solar Products & Renewable Energy’. Since the inception of Company operations; they were facing difficulties in designing a strong marketing strategy. For a very long time, they were highly dependent on industrial exhibition and traditional advertising, which is an expensive way of marketing. The company had a vision to be a market leader but even after spending such high marketing budget for long time, they were not getting desired results.
Looking at the wide reach and effectiveness of digital marketing, the company worked with couple of local digital marketing companies but they did not get satisfactory results. Eventually in 2017, they started searching for a Digital Marketing Partner and they came to know about Opal Infotech from Google search results. They contacted us with a vision to improve their brand presence digitally and generate more business inquiries.
Strategic Marketing Solution by Opal Infotech
As a first assignment, the company asked us to develop a customized energy calculator on their website. Our development team designed it for them and they were very impressed with it. Looking at the quality of our work, they chose us to work as their Digital Marketing Partner.
After the association, our expert digital marketing team analyzed company’s previous marketing strategy and found some major flaws. We believe that defining goal is one of the most important aspects of any marketing campaign. It works as a navigator and gives direction to entire marketing strategy.
As a first step, we started running Google ads and remarketing campaigns for 6 months. Considering the situation, we decided to have a feedback call at every 15 days to keep an eye on the progress. Because of a well-planned strategy, we started seeing good results within 6 months. Considering the company’s vision of improving brand presence, we started running Google ads for branding as a next strategic step. Again, it was a great success and we got a great feedback from them for a successful campaign.
We used some important strategies for a successful Google Ads Campaign.
• Competitive analysis
• Report Scrutiny
• Customer review meeting at regular intervals
• Customer Feedback
• Redefining strategies based on client reaction
Web Design & Development Solutions by Opal Infotech
Considering the rising popularity of e-Commerce, the company wanted to create an e-Commerce website and they wanted to link it with their inventory management system – Zoho. They approached many web-designing companies but none of them were able to help with their requirement. As they had a satisfying experience with our digital marketing services, they shared their requirements with us. Looking at the complexity, our highly skilled and experienced Web Design & Development team took it as a challenge. Because of sheer hard work and intelligence, our team was able to complete the project successfully as per the requirements.
Shopping Campaigns and Dynamic Remarketing Campaigns
After creating an e-Commerce website for them, we started running Strategic Google Shopping Ads Campaign to increase website traffic and online orders. This Google shopping campaign was successful and their customers started giving them feedback about the visibility of their ads on Google. Strategically, we followed up shopping campaign by a dynamic remarketing campaign on google and Facebook, which was a big hit and the company saw a sharp increase in their online orders.
Having good success with shopping campaign and dynamic remarketing campaign, the company wanted to improve their ranking on search engines. Our team started working on search engine optimization for the company and soon it translated into the results. Today the company has got more than 26000 new users in a year of time on their website leading to more orders.
The price range of solar products varies from $25 to $7000. We can imagine the benefits the company would have got by having 26000 new visitors to their website.
Results of the Strategy
We, Opal Infotech, were able to help this company in achieving their vision with the help of our Digital Marketing and Web Development Services. Today this company is one of the market leaders in Canada and have a good brand presence in Renewable Energy industry. With the help of our expert digital marketing and web design solutions, the company was benefitted in many ways like..
- A strong brand positioning
- Elimination of competition
- High-quality leadership and human resource
- Stable operations
- Cost reduction
- Higher revenues and profits.
We, Opal Infotech, are very proud on our client’s success and look forward a long-term association with them.