How a Waffle Irons and Baking Appliances Manufacturer Benefited from a Smart Digital Marketing Strategy

In today’s digital world, most of the people prefer to look for information online. Whatever product or service they need, most likely they will start their search with Google. If your business doesn’t have an online presence, it is a lost opportunity. Similarly, if you have an online presence, but your competitors with higher rankings […] Read More About How a Waffle Irons and Baking Appliances Manufacturer Benefited from a Smart Digital Marketing Strategy

A Tactical Digital Marketing Strategy that Helped a Wooden Products Distributor Based in the Czech Republic, Europe

In today’s dynamic market scenario, a tactical digital marketing strategy goes a long way in helping the businesses achieve their business objectives. With a variety of marketing tools available, companies can reach to their target audience. However, due to lack of knowledge, companies are not able to take advantage of these marketing tools.  Opal Infotech […] Read More About A Tactical Digital Marketing Strategy that Helped a Wooden Products Distributor Based in the Czech Republic, Europe

Case Study – How a Well Planned Digital Marketing Strategy Helped an Italy Based Gate Opening Solution Provider

Today, digital marketing has changed the business environment for all industries worldwide. It is important for every business to have a well planned digital marketing strategy to outperform the competition. With the help of a multifold digital marketing strategy and digital marketing tools, businesses can not only improve their reach but also increase their revenues. […] Read More About Case Study – How a Well Planned Digital Marketing Strategy Helped an Italy Based Gate Opening Solution Provider

Case Study – How does a Well-Planned Digital Marketing Strategy Benefited Canada based Solar Products Company?

In today’s highly competitive business environment, well-planned and organized marketing campaigns can help companies in increasing their revenues. Digital marketing tools enable brands to achieve greater reach and visibility to their target audience. We, Opal Infotech, have been providing Digital Marketing and Web Design & Development services since 1998. Our expertise in this domain have […] Read More About Case Study – How does a Well-Planned Digital Marketing Strategy Benefited Canada based Solar Products Company?

SEO Tips – Importance of Website Structure for SEO

Website Design and SEO are closely linked which means the better the design the more effective is an effort made towards the SEO of a website. It is necessary to design a website keeping SEO in mind. The most important web design factors affecting SEO are the usability factor, easy navigation, good content and functional […] Read More About SEO Tips – Importance of Website Structure for SEO

Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Google My Business is the advanced version of previously known Google Local with many more features to highlight your business in Google search and Google Map. Addition to NAP (Name-Address-Phone) features, GMB is a great marketing opportunity for your local business promotion and user engagement. Google Local Post is the new and considerable feature for […] Read More About Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Search Engine Optimization (SEO) Strategy for Year 2019

Many IT firms might be planning their Search Engine Optimization (SEO) strategy for the New Year and few might already have it ready to execute. There are several factors to consider including how Google and other search engines handle the search requests and how not to get blacklisted. ‘Content’ is likely to be a key […] Read More About Search Engine Optimization (SEO) Strategy for Year 2019

Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

1) For SEO, Which type of website we should develop – CMS OR Static HTML ? CMS means Content Management System – So, you can change the content of the website by yourself, You do no need to depends upon the Developer OR do no need to have the knowledge of HTML, CSS, FTP etc. […] Read More About Digital Marketing Q&A About SEO, Google Ads & Search Engine Friendly Website Structure by Experts

SSL Certificate & Impact on Website and SEO Ranking !

Introduction Whether it’s a SME or giant, one should make sure to have an online security. Now a days, almost all companies have online presence through website. If it is simple WordPress or E-commerce website, it’s always important to understand the potential risk of website getting hacked.  Data Encryption and Authentication & verification are two […] Read More About SSL Certificate & Impact on Website and SEO Ranking !

Mobile-first Indexing – Better Visibility for Mobile Users

Mobile-first indexing is a hot buzz word that we have heard frequently. Google announced to make it live soon and that has been rolled out now. This will make the internet more mobile friendly in coming years. But there is a lot of confusion among the general business owners that what does this mean? And […] Read More About Mobile-first Indexing – Better Visibility for Mobile Users